Social Media Optimization
Social Media Optimization: The new buzz in Internet Marketing. It is a non-conventional approach to the conventional goal – website traffic. Social Media Optimization includes techniques like staying active on social networking websites, publishing articles on community portals, and answering queries on Yahoo! Answers. The general idea behind social media optimization services is to network your website to the web so that if people do not actually visit your website, they at least get to hear about it and see links to it. Eventually, they will visit your website too. Also, sometimes these articles get indexed by search engine bots and appear
How to do social media optimization?
Right Message + Right people + right conversion=social Media
Social media optimization has main tasks
- 1) Research and analysis
- 2) Active participation
- 3) Discussion and strategy
- 4) Reporting and ROI
Social media optimization has different stages
Critics: comments on blogs, Ratings for the posts
Collectors: RSS feeds, tagging, bookmarking
Joiners: conversation in social network websites and in communities
Spectators: read blog posts, watch videos and listen pod cast
The conversation is powered by
- • Social networking
- • Micro blogging
- • Video promotions
- • Slide promotion/case study promotions
- • Blogging
- • Photo sharing
- • Group participation, answer and comment posting
- • RSS promotion
- • Widgets promotion